Digital Strategist

New York, NY
Full Time
Mid Level


About JCDecaux
JCDecaux is the #1 outdoor advertising company in the world, we are dedicated to giving brands unique voices and providing messaging platforms through the highest quality out-of-home solutions and first-class services.

Joining JCDecaux means choosing the number one outdoor advertising company worldwide and seeing new horizons in a team recognized for its momentum, creativity, and sense of innovation. We are dedicated to creating a motivated and diverse workforce.  If you’re looking to gain experience in advertising and work in a fast and fun culture, apply now!

As of 2024, JCDecaux North America has been certified as a Great Place to Work.

For more JCDecaux US information, visit www.jcdecauxna.com.

The Role:
JCDecaux is currently seeking a Digital Strategist, who will report to our Chief Digital Officer and will be responsible for developing innovative media strategies and optimizing advertising campaigns to enhance ROI and effectiveness for JCDecaux.

This is a full-time position based in our New York office and will operate in a hybrid work model.

Key Responsibilities:
  • Media Planning
    • Use advanced audience data to assist sales in creating world-class media plans
    • Pioneer advanced approaches to planning OOH media for advertisers
  • Campaign Effectiveness
    • Lead executions with our measurements partners to assess the value/ROI of OOH campaigns at JCDecaux
    • ​​​​​​​Partner with the Sales Team to understand campaign-specific needs around ROI/effectiveness measurements, and ensure optimum parameters are set throughout the campaign life cycle
  • Programmatic Ad Operations
    • ​​​​​​​Support our pDOOH ad operations
    • Launch, run, and optimize pDOOH advertising campaigns on our inventory
Qualifications & Requirements:
  • 1-3 years at an agency, publisher, or other sell-side entity
  • Knowledge of and experience operating available tools for targeting delivery and analysis including DSP’s, SSPs, DMP’s, and analytics systems
  • Exposure to solutions that encompass Media Planning, Data Driven Analytics, and/or Ad Operations
  • Experience planning, executing, and optimizing digital campaigns
  • Ability to synthesize quantitative and qualitative data in the world of digital marketing
  • Advanced experience with BI tools would be a plus
  • Exceptional attention to detail
  • Highly organized with the ability to lead and/or manage multiple projects and deadlines
  • Strong analytical skills; understanding of statistics and mathematical principles
  • Critical thinking and proactive problem-solving skills
  • Ability to work in a fast-paced environment, multi-task and prioritize accordingly
Benefits:
At JCDecaux, we value our employees as whole individuals and offer various benefits to support them. Some of our benefits include:
  • Medical / Dental / Vision
  • HSA / FSA
  • Financial Health Support
  • 401K Match
  • Pet Insurance
  • Commuter Benefits
  • Wellness Incentives
  • Employer Assistance Program
Additional Information:
Base Salary Range: $70,000 - $80,000 plus bonus
Disclosed as required by the New York City Pay Transparency Law (11-1-2022)

JCDecaux North America is an Equal Opportunity Employer. We value individuality and create an inclusive culture where variety is positively encouraged, and all employees are genuinely appreciated for what makes them unique.  All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.


 
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